Join Kiri Craig, Managing Partner at onebite, and Michelle Boland, Fractional CMO & Founder of Pink Umbrella Marketing, as they dive into the key findings from our 2025 trends report. From leveraging AI and personalisation to addressing the needs of emerging buyer cohorts, this session provides practical strategies to help you seize the opportunities 2025 has to offer.
In just 30 minutes, we explore the trends B2B brands should prioritise to stand out, thrive, and deliver measurable results. Packed with actionable advice, this webinar is your guide to navigating shifting customer expectations and evolving priorities with confidence.
Kiri has been working in marketing agencies for almost 20 years, and in that time she has worked across a range of B2B and B2C sectors, from large enterprise clients to SMEs.
For the last decade, Kiri has been focused solely on B2B marketing, and as Managing Partner of onebite, Kiri draws on this experience to feed into B2B demand generation strategies for our clients and prospects, and to oversee onebite’s delivery.
At onebite, she’s curated a team of B2B demand generation specialists from the best talent on the market, helping our tech and telco clients launch, refine and amplify their brands to generate long-term revenue growth. Kiri’s passion and drive to deliver exceptional work for our clients is evident to everyone who meets her.
Michelle has spent 25 years building brands, leading teams, advising boards and creating successful strategies for household brands.
She’s a proud generalist marketer with experience stretching across B2B, B2C and D2C.
Michelle’s sector experience includes SaaS, EdTech, Fintech, Agencies and Retail.
An experienced CMO, Michelle previously held roles in Brand, Product, Martech, Digital, Events, Content, CX and Growth.
Michelle is also an enthusiastic NED and Board Chair for an international animal welfare charity.