But what trends should brands prioritise to stand out, thrive and drive measurable results?
Join us as we dive into the key findings from our 2025 year of opportunity report. From leveraging AI and personalisation to meeting the needs of new buyer cohorts, we’ll discuss practical insights and strategies to help you explore new frontiers and leverage new opportunities.
Hear from onebite’s Managing Partner, Kiri Craig, and Michelle Boland, Fractional CMO & Founder of Pink Umbrella Marketing, as they share actionable advice for B2B brands navigating evolving priorities and shifting customer expectations.
Friday 28th February 2025
12:00pm
30 minutes
Kiri has been working in marketing agencies for almost 20 years, and in that time she has worked across a range of B2B and B2C sectors, from large enterprise clients to SMEs.
For the last decade, Kiri has been focused solely on B2B marketing, and as Managing Partner of onebite, Kiri draws on this experience to feed into B2B demand generation strategies for our clients and prospects, and to oversee onebite’s delivery.
At onebite, she’s curated a team of B2B demand generation specialists from the best talent on the market, helping our tech and telco clients launch, refine and amplify their brands to generate long-term revenue growth. Kiri’s passion and drive to deliver exceptional work for our clients is evident to everyone who meets her.
Michelle has spent 25 years building brands, leading teams, advising boards and creating successful strategies for household brands.
She’s a proud generalist marketer with experience stretching across B2B, B2C and D2C.
Michelle’s sector experience includes SaaS, EdTech, Fintech, Agencies and Retail.
An experienced CMO, Michelle previously held roles in Brand, Product, Martech, Digital, Events, Content, CX and Growth.
Michelle is also an enthusiastic NED and Board Chair for an international animal welfare charity.
