Join Kiri Craig, Managing Partner at onebite, and Bethan Vincent, Managing Partner at Open Velocity, as they explore the key B2B trends reshaping marketing today and how strategies are evolving to meet the challenge of constant change.
In just 30 minutes, we break down how marketing has transformed over the past few years, why the buyer journey is different and how to advocate for best practices in marketing. This session is packed with actionable insights to help you refine your strategy and achieve lasting growth.
Kiri has been working in marketing agencies for almost 20 years, and in that time she has worked across a range of B2B and B2C sectors, from large enterprise clients to SMEs.
For the last decade, Kiri has been focused solely on B2B marketing, and as Managing Partner of onebite, Kiri draws on this experience to feed into B2B demand generation strategies for our clients and prospects, and to oversee onebite’s delivery.
At onebite, she’s curated a team of B2B demand generation specialists from the best talent on the market, helping our tech and telco clients launch, refine and amplify their brands to generate long-term revenue growth. Kiri’s passion and drive to deliver exceptional work for our clients is evident to everyone who meets her.
With over 12 years of experience in marketing, Bethan has been responsible for developing and implementing marketing strategies in highly competitive B2B Saas and technology services environments.
Formerly the Marketing Director of a leading Software Consultancy, Bethan founded Open Velocity in 2022 to ensure technology start-ups and scale-ups can access leading marketing strategy consultancy and senior marketing support. Bethan is a multi-time founder, having founded a DTC brand in 2013 and ethical certification in 2015.
Building on her work at C-Suite level, Bethan is a regular speaker about marketing and technology at international conferences, including GitLab Commit San Francisco 2020, TuringFest 2021 and Learn Inbound 2023 conference.
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Packed with thought-provoking strategies, industry trends, and innovative approaches