Unlock the Future of Tech and Telco Marketing

with onebite’s 2024 Marketing Roadmap

Tech and telco marketers, you’re navigating a complex landscape fraught with economic uncertainty, talent scarcity and increasing demands for immediate results. To succeed, you need a marketing roadmap that offers clear, practical and actionable guidance grounded in real-world insights.

The 2024 Marketing Roadmap for Tech & Telco from onebite is exactly that. Based on a survey of nearly 300 UK-based marketing leaders, our report offers data-driven recommendations and a comprehensive analysis of the key challenges and opportunities shaping marketing as we know it.

Gain insights into:

The biggest business and marketing challenges tech and telco marketers anticipate facing

The marketing channels that are predicted to drive the most success

The areas in which tech and telco marketers will leverage AI

How marketers should balance human creativity with tech-driven efficiency

Some of our key findings:

61% of tech and telco marketers expect to increase their brand spending in 2024
Harnessing AI is seen as one of the top 3 challenges facing marketers, alongside rising costs and budget restrictions
Digital campaigns, paid social, events, email and sponsorships are expected to be the best performing channels in 2024
Despite challenges, 4 in 5 marketing decision makers agree that marketing is seen as a top priority by their senior management and/or board

Read the report now to benchmark your strategies, gain actionable insights, and steer your marketing efforts towards commercially impactful results.

Author

Kiri Craig, Managing Partner

Kiri has been working in marketing agencies for almost 20 years, and in that time she has worked across a range of B2B and B2C sectors, from large enterprise clients to SMEs.

For the last decade, Kiri has been focused solely on B2B marketing, and as Managing Partner of onebite, Kiri draws on this experience to feed into B2B demand generation strategies for our clients and prospects, and to oversee onebite’s delivery.

At onebite, she’s curated a team of B2B demand generation specialists from the best talent on the market, helping our tech and telco clients launch, refine and amplify their brands to generate long-term revenue growth. Kiri’s passion and drive to deliver exceptional work for our clients is evident to everyone who meets her.