Content and distribution

B2B content doesn’t have to be boring

The internet is drowning in mediocre content that fails to connect with B2B buyers. The rise of AI-generated content has only made things worse. Now more than ever, brands need content infused with human experience and expertise to rise above the noise and make a real impact.

As a specialist B2B tech content marketing agency, that’s exactly what we deliver.

Great content doesn’t happen by accident

Our approach to creating impactful B2B content is built upon three key pillars

Strategy

Effective content is intentional

We help clients develop a clear content strategy that answers key questions: Who are we speaking to? Where do they go to be educated and entertained? What are their needs and pain points? Why should they care about your brand?

Creation

Impactful content is compelling

Our team of skilled copywriters, marketers, PR experts and designers prioritise human-centric storytelling, combining taste and audience insight with visually appealing designs to create content that resonates.

Distribution

Content must be seen to be effective

Exceptional content is only valuable if it reaches the right audience at the right time. That’s why we work with clients to develop multi-channel distribution plans that maximise content reach and engagement.

Support across multiple channels

Underpinned by strategic rigour and an integrated approach

Podcasts & webinars

Want to speak directly to your sector? Create a seminal podcast series or engaging webinars. From production to presentation, scripts to slides, we know the best ways to generate demand through audio, on-demand and live broadcasts.

Video

Don’t underestimate the power of film. With 70% of B2B buyers watching videos during their sales journey, interactive and traditional static videos can deliver more leads and deepen connections with your audience.

Support across multiple channels

Thought leadership

Demonstrate your values and cutting-edge insights. Share your unique knowledge and opinions to become a leading authority in your sector.

Whitepapers & reports

Using data, insight, and expert input, our writers create beautifully written, high-quality longform content that dives deep into the topics that matter most to your audience.

Social media

Raise your brand profile and get in front of the right target customers. We create dynamic assets and strategies that deliver more than just impressions and likes.

Content repurposing

Create once, distribute forever. Our holistic approach ensures each piece of content is utilised to its fullest potential.

Media planning & buying

From strategy to execution and reporting, we manage all aspects of media planning and buying, including direct, network and programmatic.

Content syndication & ABM

Expand your reach with targeted content syndication and hyper-personalised ABM. Deliver bespoke pieces or optimise content platforms for specific needs or full campaigns.

Immersive experiences

Create engaging AR, VR and Metaverse experiences that captivate your audience.

Internal communications

Enhance your internal communications with educational and awareness campaigns tailored to your organisation’s needs.

Sales enablement

We provide tools and content to empower your sales team and drive successful customer interactions.

Support across multiple channels

“I was impressed by their can-do attitude and willingness to collaborate.”

Clarity from technical complexity

In a sea of generic content marketing agencies, partnering with a specialised team makes all the difference. With decades of experience in tech and telecoms and a real passion for our area of expertise, we expertly navigate technical terminology, complex propositions, and partner/multi-supplier ecosystems to deliver clear and concise messages that move audiences to action.

Clarity from technical complexity

“They really understand the space we are in. Down to each technology and the capabilities - it’s really impressive”

We don’t forget about distribution

Exceptional content is just the beginning. We ensure your message reaches the right audience by taking a strategic approach to distribution. From advertorials to PR campaigns, our focus is on cutting through the noise in the most appropriate channels.

Proprietary insight gives you the edge

With AI changing the content landscape, audiences increasingly seek trusted insights. By partnering with best in class research firms and using market and client data, we quickly adapt to shifting audience preferences and market dynamics. This proprietary insight also helps you create valuable, innovative content that sets you apart.

Content has commercial value

75% of B2B buyers and 84% of executives use social media to help with purchasing decisions. And there are so many other amazing channels out there: PR, content syndication, advertorials…

Content with purpose

Launch.

Stake your claim in new markets or introduce new offerings with content that makes a powerful first impression

Refine.

Reframe perceptions of your brand through a reinvigorated content strategy

Amplify.

Build brand awareness and grow market share with content that’s genuinely worthy of your audiences’ attention.

Our case studies

Responding to COVID-19

How Adam Phones offered a lifeline to businesses during the pandemic.

Open case study

Amplify.

Playing a key role in educating users on regulatory changes

We secured three bylines for Qualys, helping to educate readers about major regulatory changes to cybersecurity certification to ensure they understood what was now required for them to comply.

Open case study

Playing a key role in educating users on regulatory changes

Amplify.

High-profile media attendance and coverage for State of Open Con

Securing high profile media attendance for The State of Open UK, UK’s first open technology conference - resulting in 48 pieces of media coverage, including in-depth coverage with a number of prestigious national outlets.

Open case study

Amplify.

Launching of Adam Phones in financial services

How Adam Phones offered a lifeline to businesses during the pandemic.

Open case study

Launching of Adam Phones in Financial Services

Launch.

Creative and compelling event stand to support launch of rebrand

How an impactful stand design and supporting marketing activity can generate leads and increase brand awareness.

Open case study

Amplify.

Localised launch for new telco provider Radius Connect

PR strategy to create positive sentiment surrounding the launch of Radius Connect, a new telco provider born out of a number of regional acquisitions across the UK.

Open case study

Localised launch for new telco provider Radius Connect

Amplify.

Get the edge over your competitors

Find out how our content specialists get your brand talked about by your sector’s most powerful influencers.

Send us a message

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“I’ve worked with a raft of agencies over a 30-year period, marvelled at the quality of many-a-new-business pitch, often mourned a lacklustre aftermath. Most delivered during the honeymoon period. All up their game in the weeks before account reviews. All but none delivered consistently, diligently, intelligently, carefully managing budgets as they would their own. Enter onebite. Calm, considered, passionate, pragmatic, insightful, intelligent.”