Are you looking for an effective way to build brand awareness and engage with existing and potential customers?
In this article, we’ll explain why adding videos to your content strategy is the solution. People love videos. They’re memorable, they’re multi-use, and they’re accessible. It’s estimated that:
- Videos make up 82% of all traffic on the internet
- The average person spends 100 minutes a day watching videos online
- Video consumption on mobile devices increases 100% year on year
So, it’s no surprise that 86% of marketing professionals use video in their marketing strategy and businesses publish an average of 18 videos each month and have 293 in their library.
Yet, consumers want more – 54% want to see more video content from brands. Here are 5 reasons why businesses benefit from giving them more.
Videos are memorable
Research has shown that videos are far easier to remember than text. 80% of consumers can recall a video they’ve watched in the past month and they retain 95% of the video’s messaging.
As James McQuivey wrote in the Forrester study, How Video Will Take Over the World, if a picture is worth a thousand words, “then a video has to be worth at least 1.8 million words.”
Videos generate a positive ROI
As with any element of a content strategy, one of the measures of success is the return on investment (ROI) and video content comes up trumps. 90% of customers use videos to make buying decisions and 64% say that they are more likely to make a purchase after watching a product video.
That’s why 88% of video marketers are satisfied with the ROI when using videos on social media and using video in your marketing can grow company revenue 49% faster than if you don’t.
Videos boost conversions
Another reason to view video marketing as an investment in your business is that including a video on a landing page can increase conversion rates by a massive 80%. Plus, brands who use video as part of their marketing plan get 66% more qualified leads each year.
Videos are multi-use
There’s more to video content marketing than product videos. You can also create customer testimonial videos, presentation videos, sales videos, adverts – the options are endless.
Plus, you’re spoilt for choice when it comes to distributing them. One video can be cut into bite-size snippets and re-used on your website, social media, sales presentations…wherever you want.
For example, adding a video to an email can boost click-through rates by 200-300%, video posts on social media get 48% more views and on LinkedIn – where there are 63 million decision-makers – video posts are shared 20 times more than other types of content.
Videos are measurable
Another advantage of using video content is that you can track and measure the analytics to see how your videos are performing. This includes completion rates, full-screen plays, viewer demographics, and leads generated.
You can also test headline and intro copy to see how that affects audience engagement. All of which helps you get the best return from investing in video content.
Need help to storyboard and create your next video? Get in touch for a free marketing consultation.
