Case studies

Interactive online game to foster partner engagement

Amplify.

Amplify

Client
Vodafone

Sector
Telco

Services
Brand and creative  Digital experience

The challenge

The campaign aim was to thank Vodafone Partners for their continued loyalty and give something back.

The thinking

An interactive online game was proposed to create a fun, highly visual and engaging experience, with the chance to win a daily Christmas ‘gift’ to boost repeat visits.

The execution

We developed the game in a way that encouraged Partners to use Vodafone’s Partner Hub by hiding virtual presents across popular pages. Partners were invited to find as many presents as they could over a 9 day period leading up to Christmas, to be in with a chance of winning one of the daily prizes. 

An email communications strategy was also implemented to drive Partners to take part in the online game.

The results

Over the 9 day campaign:

163

new user accounts created

1,313

game entries recorded

789%

increase in new users visiting Partner Hub

Following this success, we went on to create an Easter-themed online engagement campaign by re-skinning what we’d already developed.

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