The execution
To generate anticipation, we launched a teaser campaign across various media platforms to get the industry talking. The target audience was already aware of the product range’s concept, so we used this to our advantage, and once we had built ample interest, we launched the product digitally (both internally and externally).
A stand-out element of this campaign was a dynamic and interactive webpage that was unlike anything OMPS had used to showcase their products previously. The page displays the product in a highly interactive way, giving the user full control to discover its features, and was supported by an email campaign, organic LinkedIn, print and online adverts, PPC and a Google Display campaign.
