In today’s world, effective digital marketing is crucial for business success and your website must support, amplify, and anchor all your digital marketing efforts. An effective website should create a positive experience for your visitors and guide them to take action.
We have created a simple six step guide that can help get you started with your website planning, whether building a new website or improving your existing site. The six steps cover the initial research we would recommend, understanding your business objectives and website objectives, considering your user journey, your information architecture and finally the functionality your website requires.