The past few years have posed significant challenges for B2B marketers, but 2025 presents a fresh opportunity to innovate and thrive.
Our 2025 report is your practical guide to what’s next. Grounded in real-world data and expert analysis from the onebite team, we’ve identified the strategies and tools for unlocking new growth opportunities, showing how marketers are overcoming obstacles and leveraging new possibilities to build stronger brands and deliver measurable results.
Consider our latest report a good news bulletin. It’s a celebration of what’s working in B2B marketing, offering a constructive and forward-looking perspective that brands can leverage.
Kiri has been working in marketing agencies for almost 20 years, and in that time she has worked across a range of B2B and B2C sectors, from large enterprise clients to SMEs.
For the last decade, Kiri has been focused solely on B2B marketing, and as Managing Partner of onebite, Kiri draws on this experience to feed into B2B demand generation strategies for our clients and prospects, and to oversee onebite’s delivery.
At onebite, she’s curated a team of B2B demand generation specialists from the best talent on the market, helping our tech and telco clients launch, refine and amplify their brands to generate long-term revenue growth. Kiri’s passion and drive to deliver exceptional work for our clients is evident to everyone who meets her.
